Copy and paste these templates into Mailchimp or your email automation tool.
Setup Instructions
Create a Mailchimp automation journey triggered when a contact is added
Add 5 email steps at: Day 1, Day 3, Day 20, Day 33, Day 40
Paste the HTML content below into Mailchimp's code editor
Activate the journey β new clients will receive the sequence automatically
Email 1: Claim Registration Confirmation
Day 1
Subject: Your CareQuest claim has been received
Preview: Thank you for submitting your claim with CareQuest Management. Here's what happens next...
Dear [Client Name],\n\nThank you for submitting your claim with CareQuest Management. We have received your details and your case has been logged.\n\n**Case Reference:** [Case Reference]\n\n**What happens next:**\n1. We will review your information within 1 business day\n2. We will submit a Data Subject Access Request (DSAR) to your lender\n3. The lender has 30 calendar days to respond\n4. We will analyse the evidence and build your claim\n\nWe will keep you updated at every stage. If you have any questions, please reply to this email.\n\nYours sincerely,\nCareQuest Management
Email 2: DSAR Submitted to Lender
Day 3
Subject: Your DSAR has been submitted to [Lender]
Preview: We have submitted your Data Subject Access Request to your lender. The clock is now ticking...
Dear [Client Name],\n\nWe are pleased to confirm that your Data Subject Access Request (DSAR) has been formally submitted to [Lender Name] by recorded delivery.\n\n**DSAR Reference:** [DSAR Reference]\n**Submission Date:** [Date]\n**Deadline:** [Date + 30 days]\n\nThe lender is legally required to respond within 30 calendar days under UK GDPR Article 15. We will track this deadline and notify you when we receive their response.\n\nIf you receive any correspondence from the lender directly, please forward it to us.\n\nYours sincerely,\nCareQuest Management
Email 3: DSAR Response Due Soon
Day 20
Subject: Reminder: Your DSAR response is due in 10 days
Preview: The lender has 10 calendar days remaining to respond to your DSAR. Here's what to expect...
Dear [Client Name],\n\nThis is a reminder that your lender has 10 calendar days remaining to respond to your DSAR.\n\n**Deadline:** [Date]\n\n**What to expect:**\n- The lender must provide all data they hold about you\n- This includes agreements, correspondence, commission records\n- If they fail to respond, we will escalate to the ICO\n\nWe will contact you immediately when we receive their response. In the meantime, if you have any questions, please let us know.\n\nYours sincerely,\nCareQuest Management
Email 4: DSAR Response Received
Day 33
Subject: We have received your DSAR response from [Lender]
Preview: Your lender has responded to the DSAR. We are now analysing the documents...
Dear [Client Name],\n\nWe have received the DSAR response from your lender. We are now reviewing the documents in detail.\n\n**Next steps:**\n1. We will analyse the evidence for breaches\n2. We will identify any misβselling or regulatory violations\n3. We will build your formal complaint\n4. We will submit to the lender and, if needed, the FOS\n\nThis analysis typically takes 5-7 business days. We will update you on our findings as soon as possible.\n\nYours sincerely,\nCareQuest Management
Email 5: Analysis Complete β Claim Building
Day 40
Subject: Your claim is being built β next steps
Preview: We have completed our analysis. Your claim is now being drafted for submission...
Dear [Client Name],\n\nWe have completed our analysis of your lender's response. We have identified [Number] regulatory breaches and are now building your formal complaint.\n\n**What we found:**\n[Brief summary of findings]\n\n**Next steps:**\n1. We will draft your formal complaint letter\n2. We will submit to the lender\n3. If the lender rejects or fails to respond, we will escalate to the FOS\n4. We will keep you updated throughout\n\nWe will contact you within 5 business days with the draft complaint for your review.\n\nYours sincerely,\nCareQuest Management
Pro Tip
Customise the placeholders [Client Name], [Case Reference], [Lender], [Date] etc.
In Mailchimp, use merge tags like *|FNAME|* for personalisation
Test the sequence with a dummy contact before going live